The digital platform True Italian Experience is changing the future of tourism in Italy. Using advanced technology, it is an aggregator for the tourism industry, showcasing travel itineraries and experiences that are authentic, sustainable and inclusive. This contemporary e-commerce system, introduces the most authentic Italy to the world through a multi-channel distribution network built on numerous digital resources, TV networks, media, and notable international partners.
The original and incomparable experiences offered represent the true essence of Italy, while classic itineraries explore iconic Italy, with experiences to be enjoyed individually, or more structured travel packages, including additional services such as accommodation and transportation.
Trenitalia, together with Busitalia, part of the passenger hub of the Italian state railways group have chosen to support the project driven by a common interest in integrated, cost-effective, reliable, and sustainable transportation.
The way the platform collects and creates original experiences is complemented by a sales system covering both consumer and business distribution. Thanks to technology and the development of an integrated communications plan, True Italian Experience offers entities which hitherto had only locally promoted access to resources, to finally achieve well-deserved international visibility. The True Italian Experience Observatory, a permanent research center on tourism trends and flows from abroad to Italy, uses WOSM® (World OpenSource Monitoring) technology to monitor, read and analyze more than 25 million sources in 182 countries.